Michael Steinbach, FBI’s assistant director of counterterrorism, told Yahoo Global News Anchor Katie Couric that the message from IS is clear: “Come join the caliphate, and if you can’t join the caliphate, conduct an attack in the U.S.” At the U.S. State Department’s Center for Strategic Counterterrorism Communications, which puts out social media and videos primarily for foreign audiences, coming up with an effective antidote to the IS message machine has been a learning experience. Now the battle is starting to shift as the State Department — along with allies from the United Arab Emirates, Jordan and Egypt — is rolling out a new approach. Part of the new game plan is the “defectors videos” campaign — a compilation of testimonials and news reports featuring firsthand accounts from former IS members with shocking details of the group’s brutality and abuse.