"Online platforms like 8chan and Gab have helped far-right extremist ideologies go global. But when the alt-right wants to put an academic imprimatur on racist ideas, it turns to a small publishing house in Budapest. For the last decade, Arktos Media has quietly churned out books with titles like “Generation Identity” and “Race Differences in Ethnocentrism” and sold them through mainstream booksellers like Amazon and Barnes & Noble. This attempt to rebrand white nationalism is embodied by Arktos’ founder, Daniel Friberg, a Swedish business magnate who started out as a skinhead running in hardcore neo-Nazi circles in Scandinavia. '[Friberg] is the architect of this new souped-up, cleaned-up, more professional right wing,' said Hans-Jakob Schindler, senior director at the Counter Extremism Project and the former coordinator of the U.N. Security Council team monitoring the Islamic State group, al-Qaeda and the Taliban. 'The ultra-right has understood that the baseball-wielding, cross-burning neo-Nazi types are not getting them anywhere as far as political influence is concerned.'”