Following the suicide bombing in a Shiite mosque in Kuwait, many people took to Twitter and created the hashtag, which, when translated, means: "Before You Blow Yourself Up." The hashtag of condemnation called for fundamentalists to think of their families and their faith first.

Vocativ reported that the Twitter campaign went global. In less than 24 hours it generated more than 21,000 tweets worldwide. However Vocativ also discovered that the hashtag was being taken over and occupied by Islamic State sympathizers, as the group claimed responsibility for the attack in Kuwait. One in ten tweets were found to be coming from ISIL supporters.