"We said, here is a technology we would like to give to you for free, we know what we are doing, we tested it and we want to create an industry standard… and we were rebuffed," said Dr. Hany Farid. "It’s really frustrating because every time we see a horrific thing on Facebook or on YouTube or on Twitter, we get the standard press release from the company saying, 'we take online safety very seriously, there is no room on our networks for this type of material.' Yet, companies continue to drag their feet. They continue to ignore technology that could be used and doesn’t affect their business model in any significant way. In their own self-interest, they should be doing this and I am baffled by why they do not."