In an interview with Hatewatch:

“[M]y goal here is to normalize racism…I’m going to make a commercial enterprise out of saying things that people want to make illegal. I'm going to make a whole fucking bunch of money doing it. Anybody who gets in my way is going to find themselves in a very long list of people who regretted underestimating me.”“Christopher Cantwell,” Southern Poverty Law Center, https://www.splcenter.org/fighting-hate/extremist-files/individual/christopher-cantwell.